What drew me to www.vitastadesign.com were its handmade, classy and versatile leather accessories and bags which though contemporary in look are Indian in their make and soul. Even the name Vitasta, is the Sanskrit word for the River Jhelum. Just like Jhelum provides livelihood, Vitasta encourages traditional craftsmen and their immense skill and talent through its trendy range of handbags, clutches, travel bags and accessories, sleeves and cases. The label offers genuine original products which proudly showcase our country’s rich, multi hued colours, textures, and patterns.
Aditi Dhar, the Founder and Creative Director of Vitasta is not only an alumni of The National Institute of Design but has also worked with bigwigs like Mexx, Hidesign and Wills Lifestyle. A yearning to provide good quality, handmade, chic accessories at attainable prices became Aditi’s reason, passion and motivation to start Vitasta four years ago. Aditi has combined leather and canvas, leather and Ikat print to design unusual and eye catching bags and totes. I fell in love with the classy Layla Bucket Bag made in veg tan leather with elegant braided drawstrings. The copper finished metal fittings enhance the sophisticated look of the bag. And if you are one of those fashionistas’ who can’t do without black, the Layla Bucket Bag is also available in black.
Vitasta also includes the Antler Collection which offers a distinctive style statement with its signature teakwood handles and hand stitched full grain leather. Don’t miss the brand’s top selling soft milled leather Chelsea Tote Bag with Ikat fabric pockets, Shailly Clutch which is guaranteed to brighten up your outfit with its bright colours, veg tan calf Leather Harness Belt, Ikat and grey leather Classic Tote Bag with the label’s signature wave quilting on Ikat fabric and Travel Cases. The Midi Bagpack is not just a visual treat but is multi functionally handy.
Vitasta, the fashionable home grown accessory label which is much sought after, apart from online websites like Jabong (which offers their Poppi cross body and Poppies backpack) and Amazon, retails out of high end boutiques all over India. You can also order from their website- http://www.vitastadesign.com